About
Ballet Season is a dynamic NYC-based Creative Communications Studio specializing in Creative Direction, Brand Building, Content Strategy, and Copywriting. Through cultural curiosity and strategic insight, we curate immersive brand identities that propel our clients to the forefront of the fashion, beauty, and retail markets.
Founder
Lauren Alice McCurry is a seasoned Creative Director and Communications Specialist with over ten years of experience developing and executing dynamic visual and verbal experiences for brands in the Beauty, Fashion, Publishing, and Wellness industries. She has a proven track record of driving brand awareness and revenue growth through strategic development, imaginative concepts, creative problem-solving, and effective project management.
Creative Direction
- 360 brand curation.
- Brand codes, visual assets.
- Campaign concept, from ideation to execution.
- In-store layouts, digital displays, media placement.
Brand Building
- Key messaging, brand positioning.
- Trend and competitor insight.
- Expansion, market entry, partnerships.
- Unique selling propositions.
Content Strategy
- 360 brand storytelling.
- Content matrixes—web, blogs, podcasts, social.
- Search ranking optimization.
- Cohesive, branded editorial curation.
Brand Building
- Email, social, web, OOH, packaging.
- Brand, product and SKU—naming and descriptions.
- Campaign scripts, advertorial content.
- Internal company style guides.
